# Ancillary bundle

An ancillary bundle combines paid travel options into one offer, usually to make value easier to understand and compare.

An ancillary bundle is a combined offer that groups multiple paid travel options
into one package. The bundle can make value easier to compare, reduce separate
decisions, and encourage a larger purchase when the included items fit the
traveller's itinerary and needs.

## What a bundle does

Ancillaries can be sold one by one, or grouped into a bundle. A bundle gives
the traveller a single choice that contains multiple pieces of value. The aim is
to make the decision easier than evaluating every item separately.

The bundle only works when the items belong together. Randomly grouping options
can create confusion. A useful bundle has a clear purpose, such as comfort,
flexibility, or readiness for a particular journey type.

## Bundle versus a la carte

A la carte pricing gives the traveller individual control. Bundling gives a
simpler combined choice. Neither model is automatically better.

The right model depends on the trip, the audience, and the offer. A traveller
who knows exactly what they need may prefer individual choices. A traveller who
wants a simple recommendation may respond better to a well-named bundle.

## Commercial role

Bundles can lift basket size when they are relevant and clearly priced. They can
also protect margin when the combined value is easier to explain than a set of
small add-ons.

Good post-booking bundles start from itinerary context, not from a desire to
push more items into the cart.

That discipline protects trust. A traveller should be able to name the reason
the items were grouped, even if they decide not to buy the bundle.

## Frequently asked questions

### What is an ancillary bundle?

It is a combined offer that groups multiple paid travel options together.

### Why bundle ancillaries?

Bundling can make value easier to understand and can reduce the number of separate decisions a traveller has to make.

### How is a bundle different from a la carte pricing?

A bundle combines options into one offer, while a la carte pricing lets travellers choose items individually.